A fractional CRO gives you sales leadership without the full-time cost or commitment

A fractional CRO (Chief Revenue Officer) or fractional Head of Sales is a part-time executive who brings senior-level sales leadership to your business—without requiring a full-time hire. They typically work with early-stage or scaling companies that need go-to-market expertise but aren’t ready (or able) to hire a full-time CRO.

Think of it like getting a battle-tested sales leader on-demand—someone who can:

• Define your sales strategy and build your first playbook
• Align marketing, sales, and customer success around pipeline growth
• Run discovery, refine messaging, and coach your reps
• Build (or fix) your CRM, KPIs, and lead conversion systems

All without the $300K+ salary, equity dilution, or long-term commitment of a full-time exec.

“Fractional CROs are like growth catalysts—low risk, high impact, and built for momentum.”
— Luigi Mallardo, GoFractional

Startups use fractional CROs to test new markets, de-risk sales hiring, and build repeatable systems before scaling a full team.

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Need one?
Look for someone who’s scaled companies at your stage and brings systems—not just relationships. They’ll help you close more deals now and make your eventual full-time hire smarter.

Find out if our Turbocharge consulting package (including fractional CRO/Head of Sales leadership) is right for your company.