The right message
A founder story, pitch and messaging your whole team can deliver — not just you.
Fractional CCO · B2B SaaS · $1M–$10M ARR
Don't chase revenue. Engineer it.
I get SaaS founders out of founder-led sales. Revvd Up engineers the right message, the right customers and the right process into a GTM system that closes without you in every deal.
- Former head of sales, bitcoin++
- Author, The GTM Engine
- Austin, TX
The GTM engine
Founder-led sales got you here. It won't get you to $10M.
When every deal runs through the founder, growth is capped by one calendar. Revvd Up replaces that dependency with a system built on three parts.
The right customers
An ICP mapped from outside the founder lens, so reps chase the deals you actually win.
The right process
A repeatable sales process with qualification and stages your team runs without you in the room.
Three ways in
Go-to-market packages
Tune Up
Pitch & messaging
From $1,000
About 2 weeks
For startups that need clarity for launches, fundraising or early sales.
What's included →Overhaul
GTM strategy & playbook
From $5,000
About 6–8 weeks
For founders who have hit a growth ceiling: a sharper message and a custom growth playbook.
What's included →Turbocharge
Fractional CCO
From $6,000/month
10–20 hours a week · 3-month minimum
Hands-on support to lead your team, coach your reps and drive results with an in-the-trenches operator.
What's included →Case study
bitcoin++: from unpredictable hustle to a repeatable revenue engine
How sponsor empathy and process engineered predictable sponsorship growth — and the steps you can lift for your own pipeline.
Get the case study- 3xAnnual revenue, year over year
- 2.5xPipeline growth
- 2xAverage deal size
- 60%+Close ratios
- 85%To goal in 90 days
The book
The GTM Engine
A step-by-step framework to turn guesswork into growth: ICP development, the Out of Body Experience, messaging and sales process design, with real-world examples.
Get the book
Michael Schiltz
Fractional CCO · Austin, TX
- Former head of sales at bitcoin++, where he built the sponsorship revenue engine
- Author of The GTM Engine
- Electrical engineer by training (B.S., Oklahoma State University)
- Background in oil and gas business development
FAQ
Questions founders ask
What does a fractional CCO do for a B2B SaaS startup?
A fractional Chief Commercial Officer (sometimes called a fractional CRO or head of sales) leads go-to-market part-time: defining the ideal customer, message and sales process, then coaching the team to run it. Revvd Up works with SaaS founders at $1M–$10M ARR who are still closing most deals themselves.
When should a founder stop doing founder-led sales?
When revenue depends on the founder being in every deal, growth is capped by the founder's calendar. That ceiling usually shows up between $1M and $10M ARR, which is the stage Revvd Up is built for.
Which Revvd Up package is right for my company?
Tune Up fixes the pitch and messaging. Overhaul rebuilds GTM strategy and delivers a playbook. Turbocharge adds ongoing fractional CCO leadership and rep coaching. A discovery call decides which fits your stage.
Does the GTM Engine approach work outside software?
Yes. The same principles — ICP development, the Out of Body Experience exercise and process-driven sales — have been applied to events, agencies and professional services, including the bitcoin++ sponsorship program.
What is The GTM Engine book?
The GTM Engine is Michael Schiltz's step-by-step go-to-market playbook covering ICP development, messaging, sales process design and real-world examples. It is available as a PDF.
Still closing every deal yourself?
Bring your messiest pipeline problem. You'll leave the call knowing where your GTM is leaking — whether or not we work together.
Schedule a discovery call