Category: ICP & Segmentation
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One question can change your business trajectory: “Why do your customers buy from you?” Out of body experience (OOBE) turns assumptions into insights, hidden value into bigger deals, and overwhelm into excitement. TL;DR: Results at a Glance: The Question She Never Saw Coming In December 2024, I met with the founder of a bitcoin developer…
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Why Do So Many SaaS Go-to-Market Strategies Fail? If you’re a SaaS founder, you’ve probably noticed it’s not the product or the effort that causes most startups to stall—it’s the baggage of bad go-to-market advice. Many “conventional wisdoms” are actually Go-To-Market myths that quietly hold you back. Let’s bust them one by one, with a…