Sell urgency, not price

The fastest way to move deals forward isn’t pressure or discounts—it’s clarity. Buyers stall when they don’t fully understand the pain, the value, or the path to decision.

Here’s how to speed up deals (without being pushy):

• Quantify the cost of inaction
  → “What does this delay cost you in time, money, or lost opportunity?”
• Future pace the upside
  → Help them visualize success in their words, not yours.
• Map the buying process early
  → Ask: “When decisions like this happen, who needs to be involved?”
• Shorten time between steps
  → Always end calls with a next meeting on the calendar.
• Remove internal friction
  → Arm champions with 1-pagers or ROI stories they can forward.

“Deals don’t die from objections—they die from indecision.”
— The JOLT Effect, 2022

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Pro tip:
Use structured discovery to expose pain and value faster. When buyers see the cost of waiting, they sell themselves on moving now.

Learn more at How to Run the Perfect Discovery Call: The 8-Step Blueprint Used by Elite B2B Sales Teams.