Category: GTM Mistakes & Growth Lessons
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Claim Central bet nearly $1M that rebranding could cover cracks in their US expansion. They renamed themselves Wilbur, aiming for Wilbur Wright but evoking Charlotte’s Web instead. It became the perfect case of lipstick on a pig: flashy brand identity masking a confused business identity and a product with no real market fit. TL;DR Results…
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Business identity is the internal clarity about purpose, problem solved, and customer understanding that forms the bedrock of revenue growth. Brand identity is how that clarity shows up externally in messaging, perception, and design. Aligning the two creates organizational cohesion, sharper positioning, and measurable GTM results. TL;DR Results at a Glance 📊 The Data 🏢…
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TL;DR Hiring your first sales rep isn’t just about freeing yourself up—it’s a litmus test of how repeatable, transferable, and structured your go-to-market system really is. Do it wrong and you will be telling the story of your first sales hire mistakes. Most founders fail by hiring too early, too vaguely, or without a playbook.…
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TL;DR Founder ego is one of the biggest blockers to building scalable sales systems. This post shares a firsthand account of what happens when a company relies on hustle instead of go-to-market process—and how ego-driven leadership undermines sales teams, rep performance, and long-term growth. Learn how to escape the founder ego trap by building a…
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Why Do So Many SaaS Go-to-Market Strategies Fail? If you’re a SaaS founder, you’ve probably noticed it’s not the product or the effort that causes most startups to stall—it’s the baggage of bad go-to-market advice. Many “conventional wisdoms” are actually Go-To-Market myths that quietly hold you back. Let’s bust them one by one, with a…
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Why Isn’t My Revenue Growing, Even Though My Team Works Hard? Are you hustling nonstop but still waiting for predictable revenue growth? If every quarter feels like a fresh struggle—random spikes, endless sales cycles, and “spray and pray” marketing—trust me, I’ve been there. My career began in the chaos: chasing unqualified leads, cleaning up after…