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ICP & Segmentation

How B2B SaaS founders define their ideal customer profile and segment the market, including the Out of Body Experience exercise for finding hidden value.

LatestGo-to-Market Process

The Out of Body Experience Every Founder Needs to Uncover Hidden Value

Discover how one founder tripled sponsorship revenue in 6 months using the Out of Body Experience (OOBE) — a simple, structured empathy exercise that uncovers…

Aug 11, 2025 · 6 min read

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Founder Mindset & LeadershipJul 3, 2025 · 5 min read
7 Go-to-Market Myths that Hold Back SaaS Founders
If you’re a SaaS founder, you’ve probably noticed it’s not the product or the effort that causes most startups to stall—it’s the baggage of bad go-to-market advice.…
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ICP & Segmentation

The Out of Body Experience Every Founder Needs to Uncover Hidden Value

7 Go-to-Market Myths that Hold Back SaaS Founders

Still closing every deal yourself?