Blog · Topic
GTM Mistakes & Lessons
Go-to-market mistakes B2B SaaS founders make on the way from $1M to $10M ARR, and the growth lessons that fix them, from rebrands to first sales hires.
Is Your Website Invisible to ChatGPT? Why Revvd Up Left WordPress
Answer engine optimization starts with your website. AI tools differ on running JavaScript, so after another hack we rebuilt Revvd Up as plain HTML.
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GTM Mistakes & Growth LessonsLipstick on a Pig: How a $1M Rebranding Failed Wilbur’s Brand Identity
A $1M rebranding to “Wilbur” showed why brand identity can’t replace business identity or product-market fit. A cautionary tale of lipstick on a pig.
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GTM Mistakes & Growth LessonsBusiness Identity: The Foundation of Revenue Growth
Business identity is the foundation of revenue growth. Learn how aligning business and brand identity drives faster growth, trust, and GTM success.
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Founder Mindset & LeadershipBefore You Make Your First Sales Hire, Read This
Hiring your first sales rep is a major milestone—and a common mistake. Learn from real stories of what goes wrong, why it happens, and how to avoid costly missteps…
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Founder Mindset & LeadershipThe Founder Ego Trap: Why Your Sales Won’t Scale Until You Let Go
Founder ego kills scale. Learn how to escape the founder ego trap and build a GTM system that sells—even when you're not in the room.
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Founder Mindset & Leadership7 Go-to-Market Myths that Hold Back SaaS Founders
If you’re a SaaS founder, you’ve probably noticed it’s not the product or the effort that causes most startups to stall—it’s the baggage of bad go-to-market advice.…
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Founder Mindset & LeadershipHow I Learned to Build Predictable Revenue Growth (the Hard Way)
Learn how empathy and process turned sales chaos into predictable revenue growth —and how you can build a repeatable system for your B2B business.
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